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David Ogilvy

" Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera. "

Men , Business , Advertising

" Advertising is only evil when it advertises evil things. "

Evil , Advertising

" Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine. "

People , Will , Remarkable

" Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product. "

Living

" First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. "

Excellence , Pursuit

Advertising , Life

Age , Life

Will

Content , Advertising